Our
“We Simply
Show You” Concept
is a Form of
Direct Action.
All the projects and examples that Commonground are aimed at changing minds, even our ReWilding Cafe is an example. We define them all as examples of changing minds. By making a big noise about them puts them right in everyones faces. or the Steve Jobs said
“You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them”.
The fact is that our projects are right there, right in front of you. You can’t ignore them. The more and more you see them the greater the likelyhood that you will start to engage with them and the issues they highlight.
This Article is about Showing How to Make Direct Action More Effective but in a More Benign Way
Whether your building a rocket for sustainable purposes of growing a 6 to 10 acre agroforestry, ReWilded area to illustrate some issue or learning skill that is needed some issues that resides umbrella of Climate Problems, it will in todays world be a statement of intent.
As we have said before Direct Action needs to sell ideas and as our serious issues are multifacitied then varied forms of Direct Action are needed. Not only that they all need to linkable to each other so that you create cohesive grouping under the Climate Umbrella of Issues. You effectively add into the climate issues solutions that affect the worlds problems for the better.
The world climate crisis is being solved in Singles and its not working. At Commonground we tend to prefer systems not singles to create patterns to solve the issues. Below we have highlighted how you develop a basic system which can affect a range of different climate issues. Nature is a complex entity, so solutions need to be complex as well. We can only do this if people accept ownership.
Join the movement! Reimagine communities, integrate nature, and build a sustainable future with us.
1. Who are you talking to.
This is important because any Direct Action needs to understand who the message is aimed at. You need an idea of what there thoughts, attitudes are because you ultimately need to challenge them. Put them in an uncomfortable position by having to react. If the message is received again and again with correct up to date data then it challenges
2. It need to be Done in a Benign way, yet in a Persistent way.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
3. The Message stays the same but the way you promote it varies and rotates.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
4. Media. This is about how Zugunruhe works on multi-media platform
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
The Primary Aim of our Direct Action Concept is to Ultimately Get People to Become Involved Personally, and then Ultimately in Groups.
