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“The Medium is the Message“
The Idea Around Zugunruhe, Our Guerilla Gardening & Vintage Re-Making Collective involves a Wide Range of Mediums & Techniques. This variety needs a an understanding that each for how people and social groups interact with how its promoted.
“The medium is the message” is a famous phrase coined by Canadian media theorist Marshall McLuhan in his 1964 book Understanding Media: The Extensions of Man. It signifies that the form of a medium—technology, platform, or channel—embeds itself in any message it transmits, creating a symbiotic relationship by which the medium influences how the message is perceived.
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